AppFoundry App of the Month: SWIFT™ Marketo Adapter
Too often the customer service contact center is not able to respond and fulfill responses to marketing campaigns due to lack of awareness. The SWIFT Marketo Adapter connects the Genesys CX platform with Marketo. Users can leverage Marketo marketing attributes to provide an enhanced customer experience through intelligent routing. Agents can better service clients and prospects by having marketing customer profiles and marketing campaign information at their fingertips.