AppFoundry Apps of the Month: BluIP SIP Trunking & DialogTech Marketing Attribution
BluIP SIP Trunking
PSTN Calling and PBX Integration
BluIP SIP Trunking service provides direct integration, from the cloud, between Genesys SIP Server, the Public Switched Telephone Network (PSTN), and existing PBX platforms. Toll free, inbound/outbound calling, and extension dialing allow agents and supervisors to seamlessly connect with both customers and employees, without the need for expensive, legacy PRI services.
DialogTech Marketing Attribution
DialogTech’s call attribution technology solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. The DialogTech & Genesys partnership empowers contact centers and marketing departments to share valuable insights and ultimately convert more callers into customers.
This integration arms sales agents with marketing information and caller information — such as campaigns, keywords, ads, webpages that generated calls, caller name, caller number, and caller location — so they can have more informed and effective conversations. This helps the business succeed and leads to a smooth customer journey.
The partnership also closes the loop on call attribution by helping marketers understand the call disposition, IVR traversal, call outcome, and more — enabling them to optimize their marketing budget based on the calls that drive revenue.