Blog Post: How Pokémon Go is Bridging Customer Engagement from Virtual to Reality
Have you noticed the number of people staring at their phone screens in a trance, racing around neighborhoods and public places hunting for an elusive Mewtwo this past week? Pokémon Go has taken the world by storm. But how does this phenomenon effect our industry?
Merijn te Booij, the Chief Marketing Officer at Genesys, gives the lowdown on how Pokémon Go is bridging customer engagement from virtual to reality.