“Working with Genesys has truly enabled us to give an omnichannel experience to our customers.”

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February 27, 2018

Customer Spotlight: Axis Bank improves Customer Experience and Sales Productivity with Genesys

Axis Bank is the third largest private bank in India. They have a large network of about 3,500 branches, 1,300 ATMs, 20 million customers, and more than 50,000 employees.

Axis Bank caters to the unique needs of its customers using a pioneering concept called remote banking, which comprises of digital relationship managers available 24/7.  Unlike some of the more traditional implementations, Axis Bank is using Genesys technology for digital acquisition. The company has had phenomenal success in implementing the digital relationship management set up through Genesys.

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