Customers engage with your company for a variety of reasons.

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August 17, 2016

Journey Mapping eBook: An Outside-In Approach to Delivering Great Customer Experiences

Similar to how you engage with Genesys, your customers engage with your company for a variety of reasons. These reasons include buying your product, onboarding, or getting support. Each of these is a journey which may involve multiple channels – website, call center, mobile devices or social media.

Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer’s perspective to improve customer experience (CX) for your most important customers’ journeys.

Download this eBook to learn how to design customer journeys that are effortless, proactive and personalized, improve customer experience with journey maps, and visualize and deliver exceptional customer experiences.